Sol Glow

Client

Sol de Janeiro

Industry

CPG

Art direction, event design, and project management I led for Sol de Janeiro's private Coachella event.

Overview

Sol Glow was a highly successful, intimate influencer event hosted by Sol de Janeiro on the night before Coachella '24. Table Rock organized and executed the bespoke experience to be centered around Sol's new sunscreen product line: Rio Radiance SPF. As senior designer, I took the lead role in directing all visuals, layout strategy, and vendor coordination while maintaining strict brand guidelines from the client. Due to a tight 5 week timeline, I also had to be swift in communicating concepts, budgets, and last minute adjustments between the client and fabrication vendors.

Client

Sol de Janeiro

Year

2024

Service

Brand Activation

Experiential Design

Event Strategy

Duration

5 Weeks

Video Recap

The Challenge

As a globally sold brand, Sol’s marketing team had developed a set strategy for all activations revolving around the new product release. However, their guidelines were originally only for retail spaces, so it was my responsibility to make sure we executed their vision perfectly while also adapting it to the chosen event location and incorporating additional elements to fit the desert festival atmosphere.

The Solution

Six installation concepts were included in the client’s event guidelines. A variety of supplementary installations were pitched and designed by myself in order to accommodate other needs for the event including a music stage, mobile bar carts, entrance crowd flow wall, and wayfinding signs. Additionally, I designed and sourced decor, florals, pool floats, barware, menus, and signage to fully immerse guests throughout the venue space.

The Result

The event was a major success, making a huge social splash (30 million impressions) and solidifying Sol's presence at future Coachella's. Check out the video recap towards the top of the page for a full look at the event experience.