After completing a total brand identity refresh, Veritone tasks me with creating a standout merch capsule for both current employees and future hires. I worked with the VP of marketing to define visuals and messaging, source high-quality products employees would be actually excited to use and wear, and coordinate production. 800 gift box capsules were made and I've been told the mug is an all time fav, with the hoodie and hat in close contention for second place.