Table Rock, an influencer marketing company, uses high-quality apparel gifting as a means to build brand loyalty with their managed influencers, brand clients, and employees. They decided to take that one step further and have me develop a true apparel brand built around their west coast surfer roots. This initiative aims to connect influencers, brand clients, and employees to the Table Rock brand on a tactile level through exclusive private-label merchandise and subtle yet compelling brand storytelling.