Festival Clubhouse

Client

Table Rock

Industry

Influencer Marketing

Festival activation I created for a Table Rock influencer house in Indio, CA.

Overview

In 2023, Table Rock took a select group of their managed influencers to the sunny desert of Indio for, some would say, the most prolific influencer event of the year, Coachella. I was tasked with immersing our influencers in a luxurious clubhouse getaway filled built around an engaging festival theme with striking decor, bad-ass merch gifts, and memorable experiences.

Client

Table Rock

Year

2023

Service

Brand Activation

Experiential Design

Strategy

Video Recap

The Challenge

In addition to Table Rock's branding for the activation, Sol de Janeiro partially sponsored the house, which required inclusion of their name sake throughout the venue and three exclusive branding moments including branded rooms, photo-op, and make-up / hair station.

The Solution

I worked closely with both the Table Rock CEO And Sol marketing team to develop a holistic strategy for the influencer experience, creating a complete layout of the house to delegate specific branding moments, activities, and decor details. I worked alongside my design team to create signage, merch, decor, and other brand elements, maintaining a strict timeline, budget parameters, and build out strategy.