Creator Merch

Client

Multi

Industry

Influencer Services

Merch design and production service I developed for Table Rock's managed influencers.

Overview

The influencer industry provides the perfect opportunity for an apparel-loving creative like myself to create in-depth merch brands in a variety of different styles and directions based on the creator. Working alongside the Table Rock CEO, we created a bespoke merch service for Table Rock's managed influencer roster to expand their personal brands into the world of tangible products.

Client

Multi

Service

Merch Design

Ecommerce

Operations

The Challenge

Each creator we worked with came to us with a vision, but no existing branding or visuals to work with. So not only were we tasked with creating cool merchandise geared toward their audiences, we also had to create individual brand identities based on the creator's channel, personality, and preferred styling. Oh, and we had to source, design, and produce all said merchandise.

The Solution

I created a holistic strategy broken into three main sections: Vision, Development, and Execution. The workflow created a systematic process, allowing our team of three designers to work with 4-5 creators a month. We covered all the logistics and hassle of design and production so creators could focus on their vision, enjoy their new merchandise, and promote to their audiences.

The Result

Over the course of three years, we worked with over 30 different creators, averaging $500K in yearly revenue for Table Rock's creative service department.