Client Gifting

Client

Table Rock Management

Industry

Corporate Gifting

Corporate gifting program I built for Table Rock to retain and grow managed influencer and brand partner networks.

Overview

In 2020, I launched Table Rock's first corporate gifting program, centered around a holiday gift box for more than 200 brand clients and managed influencers. The strategy combined premium custom apparel and accessories with intentional brand storytelling, transforming each box into both an intimate client retention tool and memorable brand experience. The program proved so successful that it evolved into a biannual initiative, strengthening relationships, fostering community, and increasing brand awareness throughout the influencer marketing industry. The following showcases the development of our 2025 Holiday gift box and how it embodies our approach.

Client

Table Rock Management

Year

2025

Service

Art Direction

Merch Design

Packaging

The Challenge

As a relationship-driven business, Table Rock's success depends on cultivating meaningful connections with both brand partners and managed influencers. With such a large number of clients and influencers within their network that continues to grow (currently sitting at 400 recipients), they needed something that could feel intimate yet highly scalable.

The Solution

My gifting program helped solve two problems for the business: 1. a scalable gifting system that incorporated both exclusive branded merchandise and custom thank-you cards for each recipient, 2. a novel marketing tool promoting Table Rock through our influencers posting about the boxes on their socials.

The Result

88% of managed influencers renewed their contracts in the past 5 years. 100+ social posts yearly from our managed influencers. 32% average increase in creator interest form submissions after social posts. 200+ messages and photos from brand clients saying how rad the gift boxes are.