Badalada

Client

Sol de Janeiro

Industry

CPG

Art direction I led for creative concepts and photoshoot for new Sol de Janeiro product campaign.

Overview

Sol contracted Table Rock to create social media retention and retargeting content for phase two of their Badalada product campaign, a new affordable lotion line released in early summer '25. We provided a full suite of creative and production services to achieve their vision, all within a swift one month timeline, including creative concepting, art direction, sourcing, photography, videography, and post production.

Client

Sol de Janeiro

Year

2025

Service

Art Direction

AI-Rendering

Photoshoot

Duration

1 Month

The Challenge

We were tasked with creating 46 unique deliverables (photo and video) for their campaign over the course of two shoot days, while also developing all the art direction for five unique scenes based on fragrance pairings they were promoting alongside the new lotion product.

The Solution

Every deliverable concept needed to be approved by the client before the shoot, so with the use of AI rendering and photoshop, I was able to create visuals and storyboards for each of the five scenes for concise approvals by the client and direction for the production team on the shoot.

The Result

Despite a jam packed two days, we were able to execute all 46 photo and video deliverables requested by the client. Finished content can't be shown at this time due to a one-year NDA, but hoping to showcase them soon!